Effective Date: January 2026
Proving Grounds Athletic Limited
Applies to: In-person training services, on-line training services, events, the Proving Grounds
Athletic App (powered by MyStrengthBook), website services, digital platforms, standards
systems, leaderboards, and related services operated by Proving Grounds Athletic Limited.
Proving Grounds Athletic Limited complies with the New Zealand Privacy Act 2020 when handling personal information.
This Privacy Policy outlines how we collect, use, disclose, store, and protect your personal information when you engage with Proving Grounds Athletic in person, online, through the Proving Grounds Athletic App, or through related digital systems and services.
By accessing or using our facilities, services, website, app, competitions, standards systems, leaderboards, events, or digital platforms, you agree to the terms of this Privacy Policy.
For more information about the New Zealand Privacy Act 2020, please visit:
Office of the Privacy Commissioner NZ
We may update this Privacy Policy from time to time to reflect operational, legal, technological, or service changes.
Any updated version will be published through our website, app, or other official communication channels.
Continued use of our services after updates are published constitutes acceptance of the revised Privacy Policy.
Last updated: January 2026
We may collect personal information from:
● You directly, when you sign up, contact us, participate in services, submit information, or use our facilities, website, app, or digital systems
● Third parties, where authorised by you or where information is publicly available
● Coaches, trainers, event organisers, or affiliated service providers where relevant
● Digital systems, cookies, analytics tools, wearable integrations, or app technologies
● Social media or publicly submitted content relating to Proving Grounds Athletic participation
Where possible, we collect personal information directly from you.
We may collect the following types of personal information:
● Full name, date of birth, and contact details (including email address, phone number, and address)
● Emergency contact details
● Health, injury, fitness, wellness, biometric, or performance-related information voluntarily provided by you
● Billing, payment, subscription, and transaction details
● Training, nutrition, coaching, recovery, standards, competition, and performance data
● Submitted videos, images, competition entries, benchmark results, leaderboard information, and related user-generated content
● Public profile information, usernames, achievements, rankings, participation history, or publicly displayed performance results where applicable
● Communications or interactions with Proving Grounds Athletic, including support requests, feedback, inquiries, check-ins, assessments, and customer service interactions
● Device information, app usage information, IP addresses, browser information, notification preferences, and interaction data relating to our digital systems
We only collect personal information that is reasonably necessary for our services and operations.
We may use your information to:
● Verify your identity
● Provide memberships, coaching, training, events, competitions, and related services
● Operate standards systems, rankings, leaderboards, and performance verification processes
● Review, verify, manage, publish, archive, moderate, or remove submitted records, entries, videos, images, or related content
● Process payments, subscriptions, memberships, and billing
● Communicate with you regarding updates, scheduling, competitions, events, notices, reminders, or operational matters
● Send automated emails, notifications, reminders, SMS messages, verification outcomes, app alerts, or service-related communications
● Respond to inquiries, feedback, complaints, or customer support requests
● Improve the functionality, security, performance, and user experience of our app, website, digital systems, and services
● Conduct statistical analysis, reporting, or research on an anonymised basis
● Protect the integrity, safety, and operation of our services and community
● Comply with legal obligations or enforce our legal rights
We will only use your personal information for purposes you have consented to or as otherwise permitted under applicable law.
We may share your personal information with:
● MyStrengthBook (our app and digital platform provider)
● Payment processors, billing providers, or financial service providers
● IT service providers, cloud hosting providers, analytics services, CRM systems, communication systems, or digital infrastructure providers
● Wearable integrations, software integrations, or connected fitness platforms where authorised by you
● Coaches, trainers, contractors, or support staff involved in delivering services
● Emergency contacts or medical personnel where necessary for safety or health reasons
● Law enforcement agencies, regulatory authorities, or government bodies where requiredby law
● Any person authorised by you or otherwise permitted under the Privacy Act 2020
Some service providers may store or process information outside New Zealand.
We do not sell or rent personal information to third parties.
By participating in Proving Grounds Athletic services, events, standards systems, competitions, challenges, leaderboards, or community features, you acknowledge that certain submitted or participation-related information may be publicly displayed within the Proving Grounds Athletic ecosystem.
This may include:
● names or usernames
● rankings
● leaderboard standings
● benchmark or standards results
● achievements or participation history
● submitted videos or images
● competition or event outcomes
Submitted content may be reviewed, verified, moderated, published, archived, edited, removed, or managed by Proving Grounds Athletic at its discretion.
Where content is publicly shared for promotional, editorial, historical, educational, or community purposes, Proving Grounds Athletic will take reasonable steps to use content appropriately and in accordance with applicable privacy laws.
We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction.
This includes:
● secure digital systems
● restricted access to sensitive information
● appropriate operational safeguards
● secure third-party service providers where reasonably available
● staff or contractor access controls where appropriate
However, no internet transmission or digital storage system is completely secure, and providing
information online is done at your own risk.
You have the right to:
● Request access to the personal information we hold about you
● Request correction of information you believe is inaccurate, incomplete, or outdated
Requests can be made by contacting:
info@provinggrounds.co.nz
Please provide sufficient information to verify your identity and process your request.
Reasonable administrative costs may apply where permitted by law.
By using the Proving Grounds Athletic App (powered by MyStrengthBook), you consent to:
● Collection of training, nutrition, health, recovery, biometric, and performance-related information
● Sharing relevant information with your assigned coach or authorised personnel where applicable
● Data processing by MyStrengthBook and related technology providers in accordance with their own privacy policies
● Automated notifications, emails, reminders, in-app messaging, or SMS communications relating to services, scheduling, billing, standards, leaderboards, competitions, or operational updates
Certain community, leaderboard, social, or performance features may allow users to:
● interact with other participants
● share content
● view publicly visible rankings or achievements
● participate in digital community environments
We recommend reviewing MyStrengthBook’s own privacy terms within the app.
When you visit our website, app, or digital services, we may collect non-identifiable information through:
Cookies
Small files stored on your device to improve functionality, preferences, security, and user
experience.
Analytics Tools
Tools such as Google Analytics or similar services may be used to understand how users interact with our website, app, or services.
You may disable cookies through your browser settings, however some features may not function correctly.
Third-party services integrated with or linked to Proving Grounds Athletic — including payment providers, app marketplaces, wearable devices, analytics providers, social media platforms, or software providers — operate under their own terms and privacy policies.
Proving Grounds Athletic is not responsible for the privacy, security, or operational practices of third-party providers or external websites.
Information, coaching, programming, training guidance, recovery content, nutrition information, app metrics, biometrics, or performance feedback provided by Proving Grounds Athletic is intended for general fitness, athletic, and educational purposes only.
Proving Grounds Athletic does not provide medical, physiotherapy, clinical, or healthcare advice.
Participants should seek advice from appropriately qualified medical professionals regarding injuries, medical conditions, treatment, rehabilitation, or health concerns.
This Privacy Policy is governed by the laws of New Zealand.
By using our services, website, app, facilities, or digital systems, you agree that any disputes relating to privacy or personal information will be subject to the exclusive jurisdiction of the courts of New Zealand.
