Effective Date: January 2026
Proving Grounds Athletic Limited
Applies to: In-person training services, on-line training services, events, the Proving Grounds
Athletic App (powered by MyStrengthBook), website services, digital platforms, standards
systems, leaderboards, and related services operated by Proving Grounds Athletic Limited.
1.1 This Privacy Policy applies to the how we use your Personal Information when we provide Services to you.
1.2 We are bound by the Privacy Principles contained in the Privacy Act 2020 (Privacy Act) and where Personal Information comprises information about your health, we may be bound by the Health Information Privacy Code.
1.3 This Privacy Policy sets out what Personal Information we gather, how we use it and how we correct or change it.
1.4 By requesting or using services you agree to our use of your Personal Information in accordance with this Privacy Policy (as amended from time to time).
1.5 We reserve the right to change this Privacy Policy at any time by updating this Privacy Policy. Your continued use of the Services following the changes constitute your acceptance of the changes.
1.6 References to the Privacy Act includes any subordinate legislation, by-law, regulation, order, statutory instrument or determination made under it, any re-enactment of, or amendment to, the Privacy Act and all legislation passed in substitution for that legislation.
1.7 Throughout this Privacy Policy we and us refers to Proving Grounds Athletic Limited (New Zealand company number 9383197).
2.1 Personal Information (Personal Information) is any information that can or may be used to identify you and may include:
2.1.1 Contact details, including your name, email address, physical and/or postal address, telephone number and other contact details;
2.1.2 Payment information, including credit or debit card number and expiry date;
2.1.3 Information in relation to the services we provide including health information, injury information, wellness information, fitness information, training data, results, performance information, training, nutrition, coaching and recovery information;
2.1.4 Messages and other content you submit to us, including through our website and including photographs and videos, competition entries and other user-generated content;
2.1.5 Information about your device; and
2.1.6 Information about how you use our website, including IP address, location information and search information.
2.2 We collect Personal Information from you in the following circumstances:
2.2.1 When we provide services to you including when we provide fitness information, training data, results and performance information;
2.2.2 When you visit our website;
2.2.3 When you register, create and update any account;
2.2.4 When you communicate with us including when you make any inquiry or complaint; and
2.2.5 When you submit information to us.
3.1 We use the Personal Information we collect for any of the following purposes:
3.1.1 To provide our services to you;
3.1.2 To process billing and payments;
3.1.3 To communicate with you including to assist with your queries, requests or complaints;
3.1.4 To carry out credit checks;
3.1.5 To send you communications that we are required by law or which we need to provide.
3.1.6 To verify your identity and enable you to access our services in case you forget your password or account details;
3.1.7 To develop and improve our services;
3.1.8 To analyse and evaluate the use of our services;
3.1.9 Where necessary, to enforce any legal rights we may have, or to protect the rights, property and safety of you, us and others;
3.1.10 To provide information to you about us, our products and services and any other important news or developments which we consider may be of interest to you;
3.1.11 Any other uses to which you consent.
4.1 We will share your Personal Information in the following circumstances:
4.1.1 To third parties who provide services for us, including MyStrengthBook, credit agencies, payment processors, providers of IT
services (including IT, CRM, analytics and cloud providers), and other third parties who help us to provide services to you (but we only share such parts of your Personal Information as are reasonably necessary in order for these third parties to provide their services).
4.1.2 To third parties where we believe this is reasonable to enforce any rights against you or protect our legitimate interests;
4.1.3 With law enforcement and regulatory bodies, upon a valid request or as required by law;
4.1.4 Where we sell our business or part of our business your Personal Information may be transferred to the new owner;
4.1.5 To third parties when we believe in good faith that we are required to do so by law;
4.1.6 Where you otherwise authorise or request us to do so;
4.1.7 Participation in standards, competitions and leaderboards may result in public display of your results, rankings, assessments and performances on our website.
4.1.8 Where you agree, we may share content that you have submitted to us, including photographs and videos.
4.2 We may use Google Analytics to track and monitor the use of the Site.
5.1 We take reasonable steps to ensure the appropriate use of your Personal Information, to prevent unauthorised access or disclosure of your Personal Information and to ensure that such Personal Information is accurately and securely maintained.
6.1 We will keep your Personal Information only for as long as is reasonably necessary, having regard to the purpose of collection and in accordance with applicable legal requirements.
7.1 Cookies are text files that are stored on your computer or device when you visit certain web pages. We may use cookies to:
7.1.1 Remember your preferences and settings;
7.1.2 Personalise your use of our services;
7.1.3 Enable us to improve the content, reliability and functionality of our website;
7.1.4 Enable you to use certain services or functionality;
7.1.5 Evaluate the effectiveness of our content and advertising; and
7.1.6 Track and understand usage.
7.2 Third parties may also set cookies during your visit to our website for remarketing purposes in particular to show you goods and services that you may be interested in.
7.3 Accepting a cookie will not give us access to any data on your computer other than the data stored in the cookie.
7.4 You can set most internet browsers to notify you when you receive a cookie and to give you the opportunity to decide whether or not to accept it. You can also disable all cookies generally.
7.5 In some instances you may be required to accept certain cookies in order to use our services.
8.1 Our website may contain links to third party websites. These websites may or may not have privacy policies similar to our own. We recommend that you check any relevant privacy policies or statements before providing your Personal Information to any third party.
We have no responsibility for Personal Information provided to third parties or for the policies or practices of third parties. You access any third party websites at your own risk.
9.1 Subject to applicable law, you have the following rights in respect of your Personal Information:
9.1.1 Right of Access: to request access to your Personal Information.
9.1.2 Right of Rectification: to request that we rectify your Personal Information if it is inaccurate or incomplete.
9.1.3 Right to Object to Marketing: to request that we cease providing you with marketing information.
9.2 We will respond to your requests within a reasonable time period. Whilst we will respond to your requests we may not be required to comply with your requests where an exception or limitation applies under applicable law.
10.1 If you have any concerns or complaints about the manner in which your Personal Information has been collected or managed by us, please contact us.
10.2 We will endeavour to resolve any complaint to your satisfaction. However, if you are unhappy with our response, you may contact the Privacy Commissioner who may investigate your complaint further. Further information about the application of the Privacy Act can be found at the website of the Privacy Commissioner at www.privacy.org.nz.
11.1 If you want to exercise any of your rights under this Privacy Policy, if you have any questions regarding this Privacy Policy or you otherwise need to contact us please get in touch with us at:
11.1.1 Email: info@provinggrounds.co.nz
11.1.2 Phone: +64 211336301
11.1.3 Postal Address: 25 Albert Drive Clyde 9330 Central Otago
12.1 This Privacy Policy is governed by and construed in accordance with the laws of New Zealand.
12.2 You submit to the exclusive jurisdiction of the New Zealand Courts.
